Design of Brochure and Website using common design guidelines
Concorde Engineering Works, established in 2002 is a specialist manufacturer of innovative machinery and equipments.
The focus of the company is to provide support to OEMs by manufacturing special purpose machines and test rigs to support their production and testing requirements.
Concorde Engineering Works has been licensed by ICAR-IIHR (Indian Institute of Horticultural Research) to manufacture agricultural machinery such as the Onion De-Topper, Nursery Pro-tray Dibbler & Seeder.
Branding
Requirement
Concorde Engineering, in association with Indian Institute of Horticultural Research (ICAR-IIHR) has developed innovative machines that will automate labour-intensive agricultural activities.
Concorde Engineering was looking to create marketing material for these products targeted towards farmers and to make them aware of the easy operability of these machines and how they can benefit from using these machines.
Solution
BizBooster designed a set of brochures for the two machines with content in English, Hindi and Kannada showing illustrations of using the machines to make them aware of its ease of use.
BizBooster developed the content for the brochures along with the translation to Hindi and Kannada and organized product photography to obtain high-quality pictures of the machines for use in the brochure. Short videos of the machines in operation were also developed for use in the Website.
Key Features
- Product Photography
- Content Writing for Brochure
- Design of two separate Marketing Brochures for the two products
- Brochures with content in English, Hindi and Kannada.
Website
Requirement
Concorde Engineering Works did not have a website for their business and hence required one which showcased the products that they manufacture as well as the custom engineering services that they provide. The requirement was for the website to showcase some of the prestigious projects that they have handled over the years for reputed clients. The website was also required to showcase two innovative agricultural equipment manufactured by Concorde Engineering Works along with specifications and operating illustrations and videos.
Solution
BizBooster carried forward common design guidelines from the design of the Brochures to develop a website that is both functional and appealing.
Content about the past experiences of the company and an accurate description of the agricultural equipments was created for use in the website.
Short videos showing the operation of the agricultural equipments were included as part of the website to give visitors a practical demonstration of the equipment.
Key Features
- Responsive website built with WordPress
- Detailed agricultural equipment information
- Attractive Design following the corporate design guidelines
- Comprehensive keyword-optimized content
www.concordeengg.com
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